In April 2017, planning consent for Victoria Way was secured. The scheme is set to transform two unloved sites on Victoria Road. The regeneration includes 225 new homes, a 120 bed hotel, a foodstore, Chapel Down’s new Curious Brewery and visitor centre and flexible office / retail floorspace all at the heart of Ashford.

The area will see an increase of £3.9m in spend per annum by new residents and tourists visiting the town’s attractions. There will also be an increase in employment with the creation of 245 jobs during the construction period and 165 on-site jobs (through the brewery, foodstore, hotel and commercial units) and 50 new indirect jobs.